7 brands and agencies experiment with personalized Animal Crossing islands

7 brands and agencies experiment with personalized Animal Crossing islands
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  • 1934 ORIGINAL MANCHUKUO CHINESE PHOTO PU YI HSINKING CHILDREN CHINA VINTAGE
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Nintendo’s Animal Crossing: New Horizons is the most popular game in the coronavirus pandemic (and one of our most popular brands of 2020), reaching audiences hungry for quiet, low-key fun. Nintendo’s revenue in May revealed that the game had sold over 13 million copies in its first six weeks, and ranked just behind Call of Duty: Modern Warfare in the NPD Top 10 list. best-selling games of last year. The game requires a Nintendo Switch console, which costs $ 300 and up in the US

As with any potential new marketing platform, brands are tiptoeing around to experiment. Since the game’s launch on March 20, brands have been sharing QR codes for personalized clothing that players can wear in-game, creating characters that visit players’ islands and hosting one-off virtual events like fashion shows.

Over the past month, some brands have taken it a step further by customizing their own branded islands to host players, and then, in some cases, streaming their gameplay live on platforms like YouTube and Twitch. As long as a player has an island’s dodo code, they can visit the game, so brands share their dodo codes on their social networks. There are a few downsides: only a maximum of eight players can visit an island at a time and brands have to create an island from scratch, just like players do. Even without the brands stepping in, gamers are already creating their own branded havens, like Starbucks coffee shops and Disneyland replicas.

These seven brands and agencies have personalized their own Animal Crossing Islands:

Chuck E.

Chuck E. Cheese may be bankrupt, but the kids’ restaurant is making a name for itself on his Twitch channel where he broadcasts weekly sessions of his play on his branded Animal Crossing island to an audience of 3,200 and growing subscribers. more. A character dressed in a purple Chuck E. Cheese shirt and matching hat is seen exploring the Custom Island and collecting items to continue building. The island comes with a stage adorned with instruments and artwork featuring the Make Believe Band of Chuck E. Cheese Munch, the mechanical band that once performed at the chain’s restaurants. The island also has its own boutique, themed rooms and flowers. Throughout the live streams, the character of Chuck E. Cheese offers visitors tours of the island and meets a mouse character by the name of Chadder.



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