America’s Hottest Brands 2020 | Ad Age

America's Hottest Brands 2020 | Ad Age
  • 1961 Renault Gordini Vintage Ad "America's Newest-Europe's Hottest Economy Car"
  • JOURNEY America's Hottest Rock Group is now a video game.. 1982 Promo Poster Ad
  • 1950 Duo-Therm Model 717 and Mayfair Heaters Ad - America's hottest
  • THE PLOT AGAINST AMERICA 2020 Emmy ad with U.S. Flag & SCHITT'S CREEK Dan Levy
  • 1970 Charlotte North Carolina Ad - America's Gold Age
  • 1950 Ancient Age Bourbon Ad - art by Paul Rand - America's largest selling

Zoom was hardly a household name a few months ago. But now it is dominating virtual offices everywhere. Clorox has long enjoyed high awareness, but now the brand can’t make enough of its disinfectant wipes as they fly off store shelves. The coronavirus has brought new attention to typically boring, decades-old consumer staples, while hastening the rise of digital newcomers that were only just beginning to gain traction pre-pandemic.

In America’s Hottest Brands, Ad Age chronicles 20 brands that are having a moment. Our list includes Chewy, which is taking advantage of the rise in pet adoptions, and Michael Jordan, who is newly relevant 17 years after he stepped off the court, thanks in part to ESPN’s documentary that arrived while all pro sports were on hiatus. Bored consumers stuck at home turned to games including Nintendo’s Animal Crossing and hungered for wacky entertainment like “Tiger King.” Services including Tock and Instacart pivoted to address new demand and remain relevant when the dust settles.

Without the onslaught of the virus, this list would look very different, but the fact that these brands are rising to the occasion—many have seen sales increase or market share grow since March—speaks to their long-term potential in a post-COVID world.

Find out more about what makes these brands tick by attending Inside America’s Hottest Brands, an Ad Age virtual event on July 28. Register here.

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