Dog Chow Service Dog Salute Campaign

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In honor of National Service Dog Awareness Month, Purina Dog Chow is launching its third annual “Service Dog Salute” campaign. A service dog can be life-changing in helping veterans with PTSD and other post-combat challenges. Unfortunately, due to the cost and time it takes to train a service dog, less than 1% of veterans in need can obtain one. Dog Chow is on a mission to help change that. The Service Dog Salute campaign supports the care and training of more service dogs for America’s military veterans — so that every hero in need can find a canine hero of their own.

Psychiatric service dogs are not the same as emotional support, therapy or companion dogs. Like service dogs for the blind, deaf and physically disabled, psychiatric service dogs for veterans must be specifically trained to help their handler perform tasks they cannot otherwise perform on their own. The training process can take from one to two-and-a-half years to learn to perform tasks such as:

  • Placing body weight on the veteran to promote a sense of calm during panic attacks
  • Waking the veteran from upsetting dreams or night terrors
  • Reminding the veteran to take medications
  • Alerting the veteran when someone is approaching from behind
  • Patrolling the perimeter of a room for triggers and threats

Over the next year, Dog Chow will follow the journey of several service dogs in training that are currently preparing to serve a veteran in need.

To help spread the word about the benefits of service dogs and how dog owners can help, radio and TV personality and avid military advocate Bobby Bones is joining forces with Dog Chow’s Service Dog Salute campaign for a second year.

I’m here for a very important cause its service dogs for our veterans and I’m working with Purina Dog Chow,” said Bobby Bones. “Our soldiers who have been fighting for us they come back and they have the tools to have some normalcy and these animals do that for them. So many of them come back with PTSD. Here is what is up they cost $20,000 each that is a crazy amount of money. I realize that and Purina realizes that. That is why together you can 1) buy one of these specially marked bags;

“And every time you buy a bag you will make a donation to Got Your Six Support Dogs & The Tony LaRussa Animal Rescue Foundation’s Pets.”

“Purina and Dog Chow are also working with members of Congress in support of federal legislation to provide training and service dogs for veterans. The PAWS for Veterans Therapy Act (HR4305) will create a pilot program in the VA to give veterans access to treatment derived from working with service dogs. The bill has been approved by the House, but still awaits passage in the Senate. To support this legislation, Dog Chow is asking supporters to visit to send an email to their state senators urging them to pass the bill”

If you or a veteran you know could benefit from a service dog, or to learn more about Dog Chow’s efforts, visit

Purina Dog Chow is always crafted in the USA and has provided healthy and great-tasting dog foods since 1926, when Purina’s founder, William Danforth, returned from volunteering in WW1 and created the brand’s first dog food, named Dog Chow, as a nod to the “chow lines” that sustained service members during the war. Over the years, Dog Chow has continued to provide financial and in-kind support to help where needed, and its commitment to honor the men and women who serve in our armed forces continues today.

About Tony La Russa’s Animal Rescue Foundation

Tony La Russa’s Animal Rescue Foundation (ARF) is an award-winning, nationally recognized leader for its unique mission of “People Rescuing Animals…Animals Rescuing People®.” Founded in 1991, ARF has rescued more than 43,000 cats and dogs, and couples this focus with innovative programs strengthening the human-animal bond. ARF’s Pets and Vets program matches veterans in need with specially selected rescue dogs and takes them together through psychiatric service dog training, truly Saving Both Ends of the Leash®.

About Got Your Six Support Dogs

Got Your Six Support Dogs is committed to providing specialized service dogs to veterans and first responders suffering from post-traumatic stress disorder and/or sexual trauma. Their mission is to help these men and women regain their lives through the healing power of dogs. For more information about Got Your Six Support Dogs or to donate, please visit

About Bobby Bones

Bobby Bones, VP, Creative Director of iHeartCountry, is host of the nationally syndicated radio show, The Bobby Bones Show, which is the #1 Country morning show. The show recently garnered its second Country Music Association Award for National Broadcast Personality of the Year and fourth ACM Award for National On-Air Personality of the Year and earned Bones the title of youngest ever inductee into the prestigious National Radio Hall of Fame. The “media multitasker” also launched his own podcast, BobbyCast, which features candid long-form interviews with top artists and industry figures. Bones is set to star in a new travel TV show titled Breaking Bobby Bones, coming soon to National Geographic. Additionally, Bones won Season 27 of ABC’s Dancing with the Stars and is the official in-house mentor on ABC’s American Idol. He also serves as Host & Executive Producer of Opry, a weekly TV program airing highlights from the Grand Ole Opry stage on Circle Network. An avid philanthropist, Bobby Bones and The Bobby Bones Show is known for using its massive platform to not only spread joy, but raise millions of dollars each year for various causes including St. Jude Children’s Research Hospital, veteran initiatives, and much more. Visit for more information.

SOURCE Purina Dog Chow

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