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The survey included respondents from various age groups and income levels, most falling into the millennial category and earning less than $ 50,000 per year.
Attitudes towards safety and efficacy before and after administration of CBD
Before giving CBD to their pets, 20% of respondents expressed concern about the effectiveness. After trying CBD, 56% said it was no longer a problem. Regarding safety, 61% of participants expressed safety concerns before administering CBD to their pets. But after using it, 40% said they were no longer affected. Another key part of the survey is that 63% of respondents indicated that they had tried other medications before trying CBD on their pets. Of these 63%, over 80% agreed that CBD was more effective and safer, respectively.
Following the positive experience, 9 out of 10 participants said they would recommend CBD for pets to others. “The biggest surprise was the relatively high percentage of respondents who started using CBD oil for pets on the recommendation of friends and family (50,45)”, Noted AmericanMarijuana.org editor Dwight K. Blake. “This statistic suggests that people who use CBD oil for pets have seen enough of its benefits to recommend it to loved ones. Another exciting finding from the study further reinforces the trend where satisfied users recommend CBD oil for pets; over 90% of respondents to this survey recommend using the oil to others. “
Attitudes of veterinarians
When it comes to vet visits, 35% of participants said their vet advised them to use CBD on their pets and 11% said their vets over-advertise CBD for pets. of company. Only 10% of respondents said their vets doubted the effectiveness of CBD for pets, while 24% remained neutral.
Blake, author of the survey, said there were two possible reasons some vets are being too persistent in advertising CBD products for pets. “One of those reasons is when a veterinarian is fully convinced that CBD is effective in keeping animals healthy. CBD is a relatively new supplement, and people generally pay attention to what’s new. Therefore, a convinced vet can get a little too pushy as he tricks the pet owner to take a chance and use this relatively unknown product.
Another reason is the almighty dollar. “A vet may seem overly enthusiastic about advertising CBD if they have an agreement with a manufacturer of CBD products for the vet to recommend their products. If storing them in their clinic increases their income, it will make them want to be aggressive. Of course, the veterinarian, being a professional, would first check the quality of the products.
As CBD pet products continue to drive the pet industry, veterinarians are seeing a resurgence of customer interest in using these products for their pets. Despite regulatory uncertainty, it is important that veterinarians are trained in the region.
Although COVID-19 affected their finances, 36% of respondents said they were still ready to buy CBD for pets after the pandemic. If this statistic is any indication, the interest in CBD is here to stay.
The booming CBD market
With almost 91% of respondents indicating they are ready to recommend CBD for pets to others, Blake said the number was significant. “I think the reason they are ready to recommend CBD is because they are happy with the results of its use. This proved that the fears were unfounded. In other words, CBD has proven to be better than many users think, and therefore almost 91% of them would recommend it. “
With increasing consumer awareness of CBD and the current spotlight on its medical and therapeutic benefits, VeterinaryCannabis.org is warning vets: “Saying nothing may no longer be viable.”
According to Nielsen and Headset’s Pet Industry Green Paper 2020, hemp-based CBD pet products are expected to account for 3-5% of all hemp-based CBD sales in the United States d ‘by 2025. In addition, their joint projections show that the companion animal sector could generate returns. one of the highest conversion rates in the CPG industry – 37%.