Put your puppies’ brain power to the test with Doggy IQ from GREENIES ™

(PRNewsfoto/GREENIES™ Brand)
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FRANKLIN, Tenn., October 2, 2020 / PRNewswire / – Today, the GREENIES ™ brand introduces Doggy IQ, an interactive online test that takes a humorous approach to help pet parents determine if their dog is a flawless genius. In return for passing the test, dog owners will receive a discount on GREENIES dental treats. The test, which was developed by creative agency Adam & eveDDB, features three tail-wagging tasks that test dogs’ learning ability, memory and navigation skills, while providing quality bonding time for animals and their parents.

“Dog owners know our four-legged friends don’t always make the best decisions, like thinking your socks are a chew toy or standing right behind you is a smart place to be,” said Craig neely, Vice President of Marketing at Mars Petcare. “That’s the idea behind Doggy IQ. We provide a fun bonding experience for pets and their owners, while celebrating the quirks that make our dogs adorable and, of course, rewarding them with dollars on our delicious, healthy treats. “

To put your dog to the test, pet parents will need a handful of kibble or small treats, three plastic cups, two chairs, and a blanket. In approximately 15 minutes, candidates will find out their puppy’s Doggy IQ score.

As this humorous test will surely show, some dogs may be considered a “dog genius” while others may be on the other end of the scale. Fortunately, pet parents don’t have to worry, because while their dogs aren’t top-notch dogs, dogs don’t need to know what’s good for them to like the taste of pets. GREENIES dental treats and enjoy the benefits of oral care. That’s why every dog ​​who takes the Doggy IQ test can celebrate their results – impressive as they are – with the howl-worthy reward of a discount on GREENIES dental treats. After completing the test, owners can brag about their smarty pants puppy – or perfectly average pet – on social media with personalized badges based on their dog’s scores.

To develop Doggy IQ, the GREENIES brand worked with canine intelligence researcher Dr. Rosalind Arden, researcher assistant professor at the London School of Economics with a doctorate in behavioral genetics. Dr. Arden lent her knowledge to the brand to help them develop this light and fun test for dogs and their owners.

GREENIES Dental Treats are an ingenious way for parents to take care of their dog’s teeth, providing them with a tasty treat that helps clean their dog’s teeth and freshen their breath. Recommended by vets for dental care, their soft texture fights plaque and tartar and helps maintain healthy gums. They are made up of natural ingredients, vitamins, minerals and nutrients and easily digestible and highly soluble ingredients.

To take the Doggy IQ test, visit DoggyIQ.com on a desktop or mobile device. For more information on GREENIES ™ Dental Treats, visit www.Greenies.com, Facebook.com/Greenies, Instagram.com/Greenies or Twitter.com/Greenies.

About the GREENIES ™ brand

The GREENIES ™ brand brings parenthood back to life by offering a range of irresistibly tasty dental treats that help keep your pet healthy and happy day after day. Proudly made in Kansas City Since 1996, with quality ingredients from around the world, GREENIES ™ Dental Treats have been recommended by veterinarians for dental care and teeth cleaning using dogs’ natural chewing action to clean the surface of their teeth. For more information, visit www.Greenies.com or Facebook.com/Greenies.

About Mars Petcare

Part of Mars, Incorporated, a family-owned business with over a century of history that manufactures diverse products and services the people and pets that people love, the 85,000 associates in more than 50 countries of Mars Petcare are dedicated to one goal: A BETTER WORLD FOR PETS ™. With 85 years of experience, our portfolio of nearly 50 brands meets the health and nutrition needs of pets around the world – including the PEDIGREE brands.®, WHISKAS®, ROYAL CANIN®, NUTRO ™, GREENIES ™, SHEBA®, CESAR®, IAMS ™ and EUKANUBA ™ as well as the WALTHAM Petcare Science Institute which has advanced research in pet nutrition and health for more than 50 years. Mars Petcare is also a leading provider of veterinary care with an international network of over 2,000 pet hospitals and diagnostic services, including BANFIELD ™, BLUEPEARL ™, VCA ™, Linnaeus, AniCura and Antech. We are also active in innovation and technology for companion animals, with genetic health screening and WISDOM PANEL ™ DNA testing for dogs, the WHISTLE ™ GPS dog tracker and LEAP VENTURE accelerator programs. STUDIO and COMPANION FUND ™ which stimulate innovation and disruption in animals. care industry. As a family business and guided by our principles, we are privileged to be able to fight for what we believe in – and we choose to fight for: A BETTER WORLD FOR PETS.

®/ ™ Trademarks © March, incorporated 2020.

SOURCE GREENIES ™ brand

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