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AUSTIN, Texas, September 30, 2020 / PRNewswire / – Spruce, the full-service provider of lifestyle services for the multi-family industry, announced Monday that it has expanded its footprint to Tampa, Florida market. This launch represents a growing partnership with apartment operators American Landmark, Highmark Residential and Olympus Property.
“We are very pleased to partner with some of our major customers to extend Spruce services to Tampa market and are excited to provide their residents with the lifestyle services that play such an important role in today’s world of ‘Service as a amenity’, ”said Deona James, National Sales Manager, Spruce.
This expansion is a quick sequel to Spruce’s initial Florida launch in February with the Miami and Fort Lauderdale markets and is representative of Spruce’s growing national presence.
“American Landmark is delighted to extend its partnership with Spruce. The lifestyle services offered by Spruce have brought a whole new level of convenience to our Texas and South florida communities and we are delighted to now include our Tampa assets,” Colby Robertson, Regional Vice President, American Landmark.
Melanie Stiles, Vice President of Marketing, Highmark Residential said, “Highmark Residential is delighted to include our communities in the initial launch of Spruce Resident Lifestyle Services in Tampa. “
“We are very pleased to offer Spruce Lifestyle services to our communities of Tampa, the services offered are an incredible asset to our portfolio! ” Brittany Kibler, Marketing Director, Olympus Property.
Spruce began by serving apartment communities Texas, and is growing rapidly across the country, recently launching South florida and expand their Texas fingerprint to include the San Antonio and Fort Worth markets. Last year, Spruce entered the Denver and Salt lake city markets too.
Through the Spruce app, residents of Spruce-powered apartment communities can access a wide range of lifestyle services available whenever a resident needs them. These services include:
- Take care of an animal
- Laundry and dry cleaning
The Chores offer includes more than 15 unique services, such as folding clothes, washing dishes, making the bed, cleaning a single room, decluttering and much more. The price of the tasks is between $ 10 and $ 35 and prices vary by market.
According to an internal review of Spruce data, residents who purchase two or more lifestyle-inspired services – like dog walking or housekeeping – have an 81.4% renewal rate. The renewal rate of residents who purchase more than 20 hotel-type services climbs to almost 90%. Residents who don’t try a lifestyle-inspired service in the communities that offer them still have a 68% renewal rate, which is higher than the industry average, which is just over 52%.
Spruce is directly involved in the logistics and operations of its local service partner companies, which use Spruce’s Field Service Management System to manage and grow their businesses. The company requires all service professionals who represent the brand to undergo a background check, meet insurance requirements, undergo comprehensive training, demonstrate planning processes, and meet high quality control standards. . By serving high-density, multi-family communities, Spruce’s service provider partners are able to reduce their average labor cost by more than 50%.
Each Spruce service provider is also required to wear Spruce branded uniforms whenever visiting a Spruce powered community. If residents have questions or concerns about their service, Spruce has a dedicated national customer service team that provides full-time customer support via text, email, and phone directly to residents.
Spruce is a full-service provider of lifestyle services for the multi-family industry. The company currently offers daily housekeeping, pet care, laundry and dry cleaning services to more than 500 select apartment communities. Through the intuitive Spruce app, apartment residents are empowered to quickly book services from certified, insured and background-verified professionals who will arrive in Spruce-branded uniforms.